Privacy Policy

Last Updated: October 29, 2024

Annelie Ruther Ltd (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it when you visit our website www.annelieruther.com (the “Website”).

1. Information We Collect

We collect personal information that you provide to us when you register on the Website, place an order, subscribe to our newsletter, respond to a survey, or fill out a form. The information we collect may include:

  • Name
  • Email Address
  • Shipping Address
  • Billing Address
  • Phone Number
  • Payment Information (e.g., credit card details)
  • Measurements
  • Any other information you choose to provide

Additionally, we may collect information automatically when you visit our Website, including:

  • IP Address
  • Browser Type
  • Device Information
  • Browsing Behavior (e.g., pages viewed, links clicked)

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill orders
  • Communicate with you about your orders, inquiries, or promotions
  • Improve our Website and customer service
  • Personalize your shopping experience
  • Send periodic emails (if you subscribe to our newsletter)

3. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following cases:

  • Service Providers: We may share your information with trusted third parties who assist us in operating our Website, conducting our business, or servicing you, as long as these parties agree to keep your information confidential.
  • Legal Obligations: We may release your information when required to comply with the law, enforce our Website policies, or protect ours or others’ rights, property, or safety.

4. Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Customer Data: Personal information provided for order processing and fulfillment will be retained for up to 6 years to comply with legal, tax or regulatory options.
  • Marketing Data: If you have consented to receive marketing communications, we will retain your contact details until you withdraw your consent or opt-out.
  • Other Data: Other types of personal data are retained as long as needed for legitimate business purposes or as required by law.

After the retention period, your personal data will be securely deleted or anonymized

5. Children’s Privacy

Our Website and services are intended for use by individuals over the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal data from a child under this age without verified parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 18, please contact us at admin@annelieruther.com.

6. Cookies

We use cookies to enhance your experience on our Website. Cookies are small files that a site transfers to your computer’s hard drive through your web browser (if you allow) that enables the site to recognize your browser and capture and remember certain information.

Essential cookies are necessary for the website’s core functionality. You can manage cookies through the site or you can choose to disable cookies in your browser settings; however, this may affect your ability to use certain features of the Website.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

8. Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Withdraw your consent to our use of your personal information at any time
  • Opt-out of receiving marketing communications

To exercise any of these rights, please contact us at:
admin@annelieruther.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the date at the top of the policy will be updated. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Annelie Ruther Ltd
Email: admin@annelieruther.com
Phone: +44 7561697103

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